VIREALIN
YouTube growth for a niche B2B SaaS product: from 0 to 10% organic leads
Timefold is a complex B2B planning optimization platform with a highly specific, technical audience. Alina launched the channel from 0 subscribers and ran it in-house for 3.5 years. Today it brings in around 10% of Timefold's monthly leads organically.
What we did
The video strategy targeted the search queries Timefold's buyers actually type, improved visibility in AI search (GEO), and simplified technical concepts for both broad and technical audiences. Production was end to end: concept, scripting, recording, editing and distribution, with metrics tracked continuously to find the next growth opportunity.
Video was built into every stage of the funnel
YouTube was not a side channel. In the Timefold strategy, video was embedded in every process, from first discovery to the sales call.
Discovery
YouTube · SEO · GEO
Trust
Thought leadership · Founder content · Brand
Engagement
Social · Short-form · Campaigns
Conversion
Paid · Landing pages · Product marketing
Sales
Demos · Sales enablement · Product education
The videos behind it, by category
Open a category to see what was produced for that part of the funnel.
Top of the Funnel (ToFu)3 videos
Driving broad audience awareness and capturing early-stage interest.
▶
▶
▶Performance Marketing & Paid Ads5 videos
A/B tested video ad series built for LinkedIn and YouTube campaigns, engineered to stop the scroll.
▶
▶
▶
▶
▶YouTube Shorts for Search Query Coverage, SEO + GEO3 videos
Short answers to the questions buyers search for, optimized for YouTube, Google and AI search.
▶
▶
▶Sales Enablement Videos2 videos
Helping the sales team shorten deal cycles and explain product value.
▶
▶Motion Design Assets & AI Creative Video2 videos
Generative tools and motion design combined to stand out in a crowded market.
▶
▶Creative Video & AI Content3 videos
Creative assets built with generative AI and modern design techniques.
▶
▶
▶Podcasts, Partners & Client Case Studies3 videos
Expert-led content, industry interviews and authentic social proof.
▶
▶
▶Employer Branding & Event Highlights3 videos
Showing the people and culture behind the brand to build trust and community.
▶
▶
▶Technical Educational Content2 videos
Deep-dive tutorials that resolve technical objections and support developer onboarding.
▶
▶Channel analytics
What a good video actually builds
Most teams optimize for the camera. Almost none optimize for the algorithm. B2B SaaS teams often overlook YouTube, but it is one of the most important resources for organic search visibility, and it does more than bring in its own leads.
Discovery
SEO and GEO get you surfaced: structured video ranks in Google and gets cited in AI answers like ChatGPT and Google AI Overviews.
Trust
Real content builds credibility. Buyers see how you think before they ever get on a call with sales.
Education
Buyers arrive already informed. Less time explaining the basics, more time discussing fit.
Pipeline
Warm, sales-ready leads: they already trust you and understand the product.
10% of monthly leads come organically from YouTube.
No ad spend behind them. Buyers found Timefold on their own, through search and AI answers.
Warm, sales-ready leads from the other platforms too.
Leads coming in through ads, LinkedIn, the website or sales outreach had already watched the videos: they knew the product and had seen it in action before the first call.
